The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
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For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.
Liked The Strategy and Tactics of Pricing: A Guide to Growing More Profitably? Here’s where I’d start.
These suit anyone who liked The Strategy and Tactics of Pricing: A Guide to Growing More Profitably. Sign in and mark a few books for picks shaped around your own taste.
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No B.S. Price Strategy: The Ultimate No Holds Barred Kick Butt Take No Prisoner Guide to Profits, Power, and Prosperity Shares business, pricing, marketing -
Power Pricing: How Managing Price Transforms the Bottom Line Shares business, pricing, marketing -
What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services Shares business, marketing, nonfiction -
Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table Shares business, pricing, marketing
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Confessions of the Pricing Man: How Price Affects Everything
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Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value
- Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability
- Don't Just Roll the Dice - a usefully short guide to software pricing
