Author
Thomas T. Nagle
1 book
Books
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Reed K. Holden
Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table
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Seth Godin
Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas
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Dan S. Kennedy
No B.S. Price Strategy: The Ultimate No Holds Barred Kick Butt Take No Prisoner Guide to Profits, Power, and Prosperity
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Robert J. Dolan
Power Pricing: How Managing Price Transforms the Bottom Line
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Anthony W. Ulwick
What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
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Harry Beckwith
What Clients Love: A Field Guide to Growing Your Business
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Hermann Simon
Confessions of the Pricing Man: How Price Affects Everything
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Kevin Lane Keller
Strategic Brand Management