Purple Cow: Transform Your Business by Being Remarkable
Sign in to keep track of books you’ve read and want to read.
The acclaimed Wall Street Journal and Business Week Bestseller.
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
Read more
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?
Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.
Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows - but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
Description from Amazon.com
Liked Purple Cow: Transform Your Business by Being Remarkable? Here’s where I’d start.
These suit anyone who liked Purple Cow: Transform Your Business by Being Remarkable. Sign in and mark a few books for picks shaped around your own taste.
-
Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business Shares marketing, business, self-help -
Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide Shares business, entrepreneurship, business marketing -
Love Is the Killer App: How to Win Business and Influence Friends Shares business, marketing, self-help -
Marketing: A Love Story: How to Matter to Your Customers Shares marketing, business, entrepreneurship
“People who read Purple Cow: Transform Your Business by Being Remarkable tend to reach for these next.”
“If you want more of the same (business about work), start with these.”
-
Little Red Book of Selling: 12.5 Principles of Sales Greatness
-
The Consulting Bible: Everything You Need to Know to Create and Expand a Seven-Figure Consulting Practice
-
SPIN Selling: Situation Problem Implication Need-payoff
-
Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
