Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
Sign in to keep track of books you’ve read and want to read.
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.
Liked Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause? Here’s where I’d start.
These suit anyone who liked Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause. Sign in and mark a few books for picks shaped around your own taste.
-
Managing Brand Equity Shares nonfiction -
The India Way: How India's Top Business Leaders Are Revolutionizing Management Shares csr, nonfiction -
The End of Marketing as We Know It Shares nonfiction -
How to Be Great at Doing Good: Why Results Are What Count and How Smart Charity Can Change the World Shares social entrepreneurship, economics, nonfiction
“People who read Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause tend to reach for these next.”
“If you want more of the same (economics), start with these.”
“If it was the social entrepreneurship that hooked you, try one of these.”
“These start from a similar idea, even if they go somewhere else with it.”
-
Not Everyone Gets a Trophy: How to Manage Generation Y
-
Twitter for Good: Change the World One Tweet at a Time
-
Saving the World at Work: What Companies and Individuals Can Do to Go Beyond Making a Profit to Making a Difference
-
Social Business By Design: Transformative Social Media Strategies for the Connected Company