Cover of Principles of Marketing

Principles of Marketing

by Philip Kotler, Gary Armstrong · 1980

+ Want to read

The 11th edition of this text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.

Subject
businessbusinessMore like thisLess of thiseconomicseconomicsMore like thisLess of thiseducationeducationMore like thisLess of thispsychologypsychologyMore like thisLess of thissciencescienceMore like thisLess of this
Themes
workworkMore like thisLess of this
Setting
collegecollegeMore like thisLess of this
Audience
adult
Length
epic · 651 pages

Click a tag to see books like this one that share it. Point at it (on a phone, tap it) for less of it instead.

Read it? Sign in to help tag it.

BuyAmazonGoogle Books

BorrowOpen LibraryA library near you

MoreCompare prices

Liked Principles of Marketing? Here’s where I’d start.

These suit anyone who liked Principles of Marketing. Sign in and mark a few books for picks shaped around your own taste.

  1. Building Strong Brands David A. Aaker · 1995 Shares marketing, nonfiction
  2. Market-Based Management Roger Best · 2004 Shares marketing, mba
  3. Competitive Advantage: Creating and Sustaining Superior Performance Michael E. Porter · 1985 Shares marketing, nonfiction, economics
  4. The Marketing Gurus: Lessons from the Best Marketing Books of All Time Chris Murray, Soundview Executive Book Summaries · 2006 Shares marketing, business marketing
See more recommendations →

“People who read Principles of Marketing tend to reach for these next.”

  1. Endless Referrals: Network Your Everyday Contacts into Sales Bob Burg · 1993
  2. Research Methods for Business Students Mark N.K. Saunders, Philip Lewis, Adrian Thornhill · 2007
  3. Contemporary Strategy Analysis Robert Morris Grant · 1991
  4. The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand Al Ries, Laura Ries · 1998

“If you want more of the same (business about work), start with these.”

  1. The Business Book: Big Ideas Simply Explained · 2013
  2. Bank 3.0 - Why Banking is No Longer Somewhere You Go, But Something You Do Brett King · 2012
  3. Global Asset Allocation: A Survey of the World's Top Asset Allocation Strategies Mebane T. Faber · 2015
  4. Options as a Strategic Investment Lawrence G. McMillan · 1980

“If it was the marketing that hooked you, try one of these.”

  1. Inbound Marketing: Attract, Engage, and Delight Customers Online Brian Halligan, Dharmesh Shah · 2014
  2. Visual Hammer Laura Ries · 2012
  3. Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever Jeff Fromm, Christie Garton · 2013
  4. Unleash the Power of Social Media Marketing: Explosive Proven Strategies to Boost Your Social Media Marketing Campaign Joe Praveen Sequeira · 2012

“These start from a similar idea, even if they go somewhere else with it.”

  1. How Brands Become Icons: The Principles of Cultural Branding Douglas B. Holt · 2004
  2. Get Scrappy: Smarter Digital Marketing for Businesses Big and Small Nick Westergaard
  3. Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate Bernd H. Schmitt · 1999
  4. Strategic Brand Management Kevin Lane Keller · 1997

Report a problem