POP!: Stand Out in Any Crowd
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Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations?
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Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP!(Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.
Liked POP!: Stand Out in Any Crowd? Here’s where I’d start.
These suit anyone who liked POP!: Stand Out in Any Crowd. Sign in and mark a few books for picks shaped around your own taste.
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The Wizard of Ads Shares business, marketing, writing -
Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas Shares business, marketing, nonfiction -
Taming The Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics Shares business, nonfiction -
Platform: Get Noticed in a Noisy World Shares business, marketing, nonfiction
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