The Wizard of Ads
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Presents the principles of advertising and marketing that will help small businesses gain an advantage over competitors.
Liked The Wizard of Ads? Here’s where I’d start.
These suit anyone who liked The Wizard of Ads. Sign in and mark a few books for picks shaped around your own taste.
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POP!: Stand Out in Any Crowd Shares business, marketing, writing -
Marketing Outrageously: How to Crank Up Your Revenue by Staggering Amounts Shares business, marketing, business marketing -
Breakthrough Advertising Shares business, marketing, copywriting -
Tested Advertising Methods Shares business, marketing, copywriting
“People who read The Wizard of Ads tend to reach for these next.”
“If you want more of the same (business about writers), start with these.”
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America′s Top Copywriters
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The One-Page Proposal: How to Get Your Business Pitch onto One Persuasive Page
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Social Media Marketing All-In-One for Dummies
- Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy
“If it was the marketing that hooked you, try one of these.”
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Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone
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My Life in Advertising and Scientific Advertising
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Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words
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The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less
“These start from a similar idea, even if they go somewhere else with it.”
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Getting Naked: A Business Fable about Shedding the Three Fears That Sabotage Client Loyalty
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The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media
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Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
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The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One