Cover of Co-Opetition

Co-Opetition

by Adam M. Brandenburger, Barry J. Nalebuff · 1996

+ Want to read

Now available in paperback, with an all new Reader's guide, "The New York Times" and "Business Week" bestseller "Co-opetition" revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, "Co-opetition" is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. "Co-opetition" is a pioneering, high profit means of leveraging business relationships.Intel, Nintendo, American Express, Nutrasweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition not only to win but to make it possible for the industry as a whole to grow. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.

Subject
businessbusinessMore like thisLess of thiseconomicseconomicsMore like thisLess of thisleadershipleadershipMore like thisLess of thissciencescienceMore like thisLess of thispsychologypsychologyMore like thisLess of this
Audience
adult
Length
medium · 304 pages

Click a tag to see books like this one that share it. Point at it (on a phone, tap it) for less of it instead.

Read it? Sign in to help tag it.

BuyAmazonGoogle Books

BorrowOpen LibraryA library near you

MoreCompare pricesHardcover

Liked Co-Opetition? Here’s where I’d start.

These suit anyone who liked Co-Opetition. Sign in and mark a few books for picks shaped around your own taste.

  1. Billion-Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years Paul B. Carroll, Chunka Mui · 2008 Shares business, strategy, management
  2. On Competition Michael E. Porter · 1998 Shares business, strategy, management
  3. Competitive Advantage: Creating and Sustaining Superior Performance Michael E. Porter · 1985 Shares business, strategy, management
  4. The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You Jack Covert, Todd Sattersten · 2009 Shares business, management, strategy
See more recommendations →

“People who read Co-Opetition tend to reach for these next.”

  1. Unleashing the Killer App: Digital Strategies for Market Dominance Larry Downes, Chunka Mui · 1998
  2. The Millionaire Maker: Act, Think, and Make Money the Way the Wealthy Do Loral Langemeier · 2005
  3. Buried in Treasures: Help for Compulsive Acquiring, Saving, and Hoarding David F. Tolin, Gail Steketee, Randy O. Frost · 2006
  4. The Game-Changer A.G. Lafley, Ram Charan, Marc Cashman · 2008

“If you want more of the same (business), start with these.”

  1. Firms of Endearment: How World-Class Companies Profit from Passion and Purpose Rajendra S. Sisodia, David B. Wolfe, Jagdish N. Sheth · 2003
  2. 101 Things I Learned in Business School Michael W. Preis, Alfredo Cabrera, Matthew Frederick · 1389
  3. Intellectual Capital: The new wealth of organization Thomas A. Stewart · 1997
  4. Mastering the Trade: Proven Techniques for Profiting from Intraday and Swing Trading Setups John F. Carter · 2005

“If it was the strategy that hooked you, try one of these.”

  1. Good Strategy Bad Strategy: The Difference and Why It Matters Richard P. Rumelt · 2011
  2. The Competitive Advantage of Nations Michael E. Porter · 1990
  3. Strategy: Create and Implement the Best Strategy for Your Business · 2005
  4. The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment Robert S. Kaplan, David P. Norton · 2000

“These start from a similar idea, even if they go somewhere else with it.”

  1. Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs David B. Yoffie, Michael A. Cusumano · 2015
  2. Understanding Michael Porter: The Essential Guide to Competition and Strategy Joan Magretta · 2011
  3. The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business Rita Gunther McGrath · 2013
  4. Outsmart!: How to Do What Your Competitors Can't Jim Champy · 2008

Report a problem