Metaphorically Selling: How to use the magic of metaphors to sell, persuade & explain anything to anyone
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Billions of dollars are left on the table and hundreds of ideas fail to get off the ground every day because of the over-communicated society in which we live. Salespeople, Managers, Consultants, CEOs, even the President of the U.S. are constantly challenged to pierce through this information clutter to get others to see the unique value of their services, explanations, and propositions. Metaphors solve that problem. Join the ranks of five-star metaphor makers and salespeople like Ronald Reagan, Jack Welch, and Steve Jobs. Learn how to weave the magic of metaphor into your business arguments to sell an idea, clear up confusion, shake up indifference, close a sale, vaporize objections, wow an audience, inspire action and make your point. With more than two-hundred and fifty examples from contemporary business, politics, and media, Metaphorically Selling provides a unqiue Four Step Model to show anyone easily and quickly how to become a master of metaphor.
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