The Pursuit of Wow!: Every Person's Guide to Topsy-Turvy Times
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Business has never been more unpredictable, and Tom Peters argues that old rules offer little help. This collection gathers more than two hundred short entries, some practical, some provocative, ranging from the value of clean restrooms and trucks to talks with entrepreneurs who are building new markets. Written as the digital age arrived, the book urges managers and workers alike to go beyond excellence and make customers and colleagues gasp.
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Peters also includes questions from readers and listeners, along with his own frank replies, so the reader is drawn into the debate. Each piece is short, blunt and meant to be tried on Monday morning.
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