Swiss Made: The Untold Story Behind Switzerland’s Success
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Why has Switzerland—a tiny, landlocked country with few natural advantages—become so successful for so long at so many things? In banking, pharmaceuticals, machinery, even textiles, Swiss companies rank alongside the biggest and most powerful global competitors. How did they get there? Can the Swiss continue to perform in a hyper-competitive global economy?
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Swiss Madeoffers answers to these and many other questions about the country as it describes the origins, structures, and characteristics of the most important Swiss companies.
James Breidingis the founder of Naissance Capital.
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