Just Enough Research
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Design research is a hard slog that takes years to learn and time away from the real work of design, right? Wrong.
Good research is about asking more and better questions, and thinking critically about the answers. It's something every member of your team can and should do, and which everyone can learn, quickly. And done well, it will save you time by reducing unknowns and making sure you're building the right thing, in the best possible way.
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In Just Enough Research, co-founder of Mule Design Erika Hall distills her experience into a brief cookbook of research methods. Learn how to discover your competitive advantages, spot your own blind spots and biases, identify small changes with huge potential impact, and why you should never, ever hold a focus group. You'll be on the path to good research in less time than you can plan your next pitch.
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These suit anyone who liked Just Enough Research. Sign in and mark a few books for picks shaped around your own taste.
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Designing for the Digital Age: How to Create Human-Centered Products and Services Shares ux, design, ux design -
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Mental Models: Aligning Design Strategy with Human Behavior Shares ux, design, ux design -
Designing for Emotion Shares design, ux, web design
