Cover of The Practical Pocket Guide to Account Planning

The Practical Pocket Guide to Account Planning

by Chris Kocek · 2013

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The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.

Subject
businessbusinessMore like thisLess of this
Audience
adult
Length
short · 156 pages

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