Talking to Humans
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Talking to Humans is a short, practical handbook about the qualitative part of customer development, a skill every new venture needs before it commits to a product. Its focus is on how to plan and carry out one-on-one customer interviews that reveal what people actually need.
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Readers learn how to recruit the right people to speak with, how to ask questions that get honest answers, and how to take what they hear and turn it into concrete decisions. The guide is aimed at founders and product teams who want to test their ideas against real customers before building anything. Because it is brief, it works as a focused companion for anyone starting out.
Liked Talking to Humans? Here’s where I’d start.
These suit anyone who liked Talking to Humans. Sign in and mark a few books for picks shaped around your own taste.
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