Cover: Google Books
The Science of Likability: Charm, Wit, Humor, and the 16 Studies That Show You How To Master Them
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Drawing on dozens of psychology studies, this guide shows how small, often unconscious signals shape whether people warm to us. It covers how memory influences charm, why fairness and give-and-take matter in friendship, how eye contact and touch build trust, and why admitting a small slip can make us more appealing. The author, a social skills coach, combines research from figures such as Freud, Pavlov and Goleman with more recent findings and practical advice on career, romance and everyday relationships. The aim is less about becoming someone new and more about understanding what makes people comfortable, then offering them that feeling.
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