Strategize: Product Strategy and Product Roadmap Practices for the Digital Age
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Strategize is a practical guide for people who shape digital products, offering methods for building a product strategy and a workable roadmap. Roman Pichler, a product management specialist, walks readers through established techniques and tools that help them make sound strategic choices in a fast-changing digital landscape. The book is aimed at product managers, Scrum product owners, portfolio managers, heads of product and product coaches.
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Along the way, readers learn how to craft a compelling product vision, shape a strategy that improves the odds of a successful launch, and keep that strategy relevant throughout the product life cycle. Chapters cover choosing meaningful key performance indicators to track value, and building an outcome-based roadmap that brings stakeholders together and guides the product backlog. The author also explains how to review and update strategy and roadmap over time, with clear examples accompanying each idea. This second edition adds new concepts, additional tools and further tips.
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