The Dream Society
Sign in to keep track of books you’ve read and want to read.
The future is uncertain—the world is constantly changing. While anything can happen, some things are far more likely than others. Rolf Jensen, internationally renowned futurist, provides readers with a tangible look at what the future will be like over the next 25 years. By identifying what lies ahead, Jensen gives people the knowledge they need to make informed decisions and strategically align themselves to capitalize on the unknown future, a future Jensen calls "The Dream Society". "This dream society is characterized by the commercialization of emotions. In this provocative exploration, Jensen says that it will no longer be enough to produce a useful product. He shows that, to be successful, the primary purpose of a product will be the ability to fulfill an emotional need. Those who understand the working of this dream society will be the ones who create the new products, new markets, and new businesses that dominate the world of tomorrow.
Liked The Dream Society? Here’s where I’d start.
These suit anyone who liked The Dream Society. Sign in and mark a few books for picks shaped around your own taste.
-
The Day It Finally Happens Shares twenty first century, forecasting, social change -
Utopistics Shares twenty first century, forecasting, social change -
What future Shares twenty first century, forecasting, social change -
On the Past, Present and Future Shares twenty first century, forecasting, social change
