Deep branding on the Internet
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The Internet presents businesses with the most potent collection of tactics and new business opportunities they've ever experienced. Using examples of established companies both large and small, the authors trace the steps every successful business must take to develop a strategy that not only surmounts the challenges of e-commerce but, just as important, reinforces customer loyalty.
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Selling on the Net: The Complete Guide Shares business economics, internet marketing, business economics finance -
E-supply chain Shares business economics, business economics finance, internet -
Transnational Management: Text, Cases & Readings in Cross-Border Management Shares business economics, business economics finance, business -
Global marketing Shares business economics, business economics finance, business
“If you want more of the same (business about technology), start with these.”
“If it was the business economics that hooked you, try one of these.”
“These start from a similar idea, even if they go somewhere else with it.”
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Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations.
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Indispensable: How to Become the Company That Your Customers Can't Live Without
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Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web
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The Digital Transformation Playbook: Rethink Your Business for the Digital Age