Selling on the Net: The Complete Guide
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Much has been written about the technical aspects of commerce in "Cyberspace." Almost nothing has been written about how to sell in Cyberspace. This book covers that gap. Even as the World Wide Web struggles to position itself among advertising/marketing media, many who believed "The medium is the message" are sustaining heavy losses. Why? This book explains why. Better yet: This book explains what to do about it, separating marketing from technical implementation. It also dismisses some of the artificial Internet folklore created by those who confuse enthusiasm and speculation with fact. Selling on the Net is a hard-boiled "how-to" marketing manual, loaded cover to cover with tips, facts, and rules for creating market-savvy sites.
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