Author

Bernd H. Schmitt

10 books

Books

  1. Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate 1999
  2. Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind 2007
8 more
  1. Marketing aesthetics 1997
  2. Customer experience management 2003
  3. Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology 2012
  4. Build your own garage 2001
  5. Handbook on brand and experience management 2008
  6. Customer Experience Management 2003
  7. Marketing Aesthetics 1997
  8. Build Your Own Garage 2010

“If you like Bernd H. Schmitt, you might like these writers too.”

  1. Philip Kotler Kellogg on Marketing
  2. Robert S. Kaplan The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment
  3. C.K. Prahalad The Future of Competition: Co-Creating Unique Value With Customers
  4. Jack Trout Big Brands, Big Trouble: Lessons Learned the Hard Way
  5. Gary Hamel Competing for the Future
  6. Henry Mintzberg Strategy Safari: A Guided Tour Through The Wilds of Strategic Mangament
  7. Emanuel Rosen The Anatomy of Buzz: How to Create Word of Mouth Marketing
  8. Harry Beckwith What Clients Love: A Field Guide to Growing Your Business

Report a problem