Author

Mark Earls

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5 books

Books

  1. Herd: How to Change Mass Behaviour by Harnessing Our True Nature 2007
4 more
  1. I'll Have What She's Having: Mapping Social Behavior 2011
  2. Welcome to the Creative Age: Bananas, Business and the Death of Marketing 2002
  3. Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas 2014
  4. Brand new brand thinking 2002

“If you like Mark Earls, you might like these writers too.”

  1. Martin Lindstrom Buyology: Truth and Lies About Why We Buy and the New Science of Desire
  2. Jonah Berger How Ideas Spread
  3. Nick Tasler The Impulse Factor: Why Some of Us Play It Safe and Others Risk It All
  4. Phil Barden Decoded: The Science Behind Why We Buy
  5. Paco Underhill Why We Buy: The Science of Shopping
  6. Clotaire Rapaille The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
  7. Byron Sharp How Brands Grow: What Marketers Don't Know
  8. Adam Morgan Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

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