Author
B. Joseph Pine II
3 books
Books
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Selling The Invisible
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Meatball Sundae: Is Your Marketing out of Sync?
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Scott Bedbury
A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
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Niraj Dawar
Tilt: Shifting Your Strategy from Products to Customers
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Mahan Khalsa
Let's Get Real or Let's Not Play: The Demise of 20th Century Selling & the Advent of Helping Clients Succeed
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Michael J. Silverstein
Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
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Ben McConnell
Creating Customer Evangelists