Author

Naresh K. Malhotra

2 books

Books

  1. Marketing Research: An Applied Orientation 1993
  2. Marketing Research: An Applied Approach 2000

“If you like Naresh K. Malhotra, you might like these writers too.”

  1. Philip Kotler Social Marketing: Improving the Quality of Life
  2. Jack Trout Repositioning: Marketing in an Era of Competition, Change and Crisis
  3. David A. Aaker Strategic Market Management
  4. Laura Ries Visual Hammer
  5. Brian Halligan Inbound Marketing: Attract, Engage, and Delight Customers Online
  6. Bryan Eisenberg Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
  7. Roger Best Market-Based Management
  8. Michael L. Ray The Highest Goal: The Secret That Sustains You in Every Moment

Report a problem