Pricing and Revenue Optimization
Sign in to keep track of books you’ve read and want to read.
This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager.
Read more
With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable.
Solutions to the end-of-chapter exercises are available to instructors who are using this book in their courses. For access to the solutions manual, please contact marketing@www.sup.org.
Liked Pricing and Revenue Optimization? Here’s where I’d start.
These suit anyone who liked Pricing and Revenue Optimization. Sign in and mark a few books for picks shaped around your own taste.
-
Confessions of the Pricing Man: How Price Affects Everything Shares pricing, business, economics -
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably Shares pricing, business, economics -
Power Pricing: How Managing Price Transforms the Bottom Line Shares pricing, business -
Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value Shares pricing, business, nonfiction
“If you want more of the same (business about work), start with these.”
-
The Purpose Economy, How Your Desire for Impact, Personal Growth and Community is Changing the World
- The Gig Economy: The Complete Guide to Getting Better Work, Taking More Time Off, and Financing the Life You Want
-
The Wall Street Journal Guide to Information Graphics: The Dos and Don'ts of Presenting Data, Facts, and Figures
-
Why Good People Can't Get Jobs: The Skills Gap and What Companies Can Do About It
“If it was the pricing that hooked you, try one of these.”
-
Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table
- Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability
-
The Art of Pricing: How to Find the Hidden Profits to Grow Your Business
-
No B.S. Price Strategy: The Ultimate No Holds Barred Kick Butt Take No Prisoner Guide to Profits, Power, and Prosperity
