Attention Economy: Understanding the New Currency of Business
Sign in to keep track of books you’ve read and want to read.
In today's information-flooded world, the scarcest resource is not ideas or even talent: it's attention. In this groundbreaking book, Thomas Davenport and John Beck argue that unless companies learn to effectively capture, manage, and keep it—both internally and out in the marketplace—they'll fall hopelessly behind.
Read more
In The Attention Economy, the authors also outline four perspectives on managing attention in all areas of business:
1) measuring attention
2) understanding the psychobiology of attention
3) using attention technologies to structure and protect attention
4) adapting lessons from traditional attention industries like advertising
Drawing from exclusive global research, the authors show how a few pioneering organizations are turning attention management into a potent competitive advantage and recommend what attention-deprived companies should do to avoid losing employees, customers, and market share. A landmark work on the twenty-first century's new critical competency, this book is for every manager who wants to learn how to earn and spend the new currency of business.
Liked Attention Economy: Understanding the New Currency of Business? Here’s where I’d start.
These suit anyone who liked Attention Economy: Understanding the New Currency of Business. Sign in and mark a few books for picks shaped around your own taste.
-
A Class with Drucker: The Lost Lessons of the World's Greatest Management Teacher Shares business, management, economy -
The New Edge in Knowledge: How Knowledge Management Is Changing the Way We Do Business Shares business, management, nonfiction -
One Page Talent Management: Eliminating Complexity, Adding Value Shares business, management, nonfiction -
Simply Brilliant: How Great Organizations Do Ordinary Things in Extraordinary Ways Shares business, management, nonfiction
“If you want more of the same (business about communication), start with these.”
“If it was the management that hooked you, try one of these.”
“These start from a similar idea, even if they go somewhere else with it.”
-
Reputation Rules: Strategies for Building Your Company's Most Valuable Asset
-
A Guide to the Project Management Body of Knowledge
-
The Customer Service Revolution: Overthrow Conventional Business, Inspire Employees, and Change the World
-
Six Simple Rules: How to Manage Complexity without Getting Complicated