Author

Michael Treacy

2 books

Books

  1. The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market 1995
1 more
  1. Double-Digit Growth: How Great Companies Achieve It--No Matter What 2003

“If you like Michael Treacy, you might like these writers too.”

  1. Harry Beckwith The Invisible Touch: The Four Keys to Modern Marketing
  2. Jonas Ridderstrale Karaoke Capitalism: Managing for Mankind
  3. Frederick F. Reichheld The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
  4. Seth Godin Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change
  5. Jim Stengel Grow: How Ideals Power Growth and Profit at the World's Greatest Companies
  6. Theodore Levitt Marketing Imagination
  7. Emanuel Rosen The Anatomy of Buzz: How to Create Word of Mouth Marketing
  8. Robert B. Miller The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies

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