Author

Valarie A. Zeithaml

4 books

Books

  1. Services Marketing: Integrating Customer Focus Across the Firm 1902
3 more
  1. Delivering Quality Service 1990
  2. Servqual, a multiple-item scale for measuring customer perceptions of service quality 1986
  3. Service Quality (Marketing Science Institute (MSI) Relevant Knowledge Series) (Relevant Knowledge) 2004

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