Author

Matt Haig

3 books

Books

  1. Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time 2003
  2. Brand Royalty: How the World's Top 100 Brands Thrive & Survive 2004
1 more
  1. Brand Success: How the World's Top 100 Brands Thrive and Survive 2011

“If you like Matt Haig, you might like these writers too.”

  1. Al Ries The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
  2. Philip Kotler According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions
  3. Jack Trout Repositioning: Marketing in an Era of Competition, Change and Crisis
  4. Nirmalya Kumar Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
  5. Paul Gillin Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
  6. Mark Tungate Branded Beauty: How Marketing Changed the Way We Look
  7. Rohit Bhargava Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back
  8. Marty Neumeier Zag: The #1 Strategy of High-Performance Brands

Report a problem