Author
Warren Whitlock
1 book
Books
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Paul Roetzer
The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success
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Paul B. Brown
Your Attention Please: How to Appeal to Today's Distracted, Disinterested, Disengaged, Disenchanted, and Busy Consumer
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Clive Humby
Scoring Points: How Tesco Continues to Win Customer Loyalty
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Wayne D. Hoyer
Consumer Behavior
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Jack Trout
Big Brands, Big Trouble: Lessons Learned the Hard Way
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Harvard Business School Press
Marketer's Toolkit: The 10 Strategies You Need To Succeed
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Michael Tasner
Marketing in the Moment
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Seth Godin
Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You.