Cover of Your Marketing Sucks

Your Marketing Sucks

by Mark Stevens · 2003

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Mark Stevens explains how to design a marketing campaign that is innovative and effective, and how to track whether it is working afterward. His central idea is that a marketing budget should be spent only on activities that produce a measurable return.

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The book is practical in focus, aimed at business owners and managers who want to be sure every dollar they put into promotion is earning its keep. It treats marketing as something to be planned, tested and judged by results rather than by instinct.

Subject
businessbusinessMore like thisLess of this
Themes
workworkMore like thisLess of this
Audience
adult

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