Author

Steve Rivkin

3 books

Books

  1. The Power of Simplicity: A Management Guide to Cutting Through the Nonsense & Doing Things Right 1998
  2. Repositioning: Marketing in an Era of Competition, Change and Crisis 2009
1 more
  1. The Making of a Name: The Inside Story of the Brands We Buy 2004

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  5. Al Ries Focus: The Future of Your Company Depends on It
  6. Emanuel Rosen The Anatomy of Buzz: How to Create Word of Mouth Marketing
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  8. Gregory V. Diehl Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

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