Author
Philip Graves
1 book
Books
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Martin Lindstrom
Buyology: Truth and Lies About Why We Buy and the New Science of Desire
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Roger Dooley
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
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Phil Barden
Decoded: The Science Behind Why We Buy
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Mark Earls
Herd: How to Change Mass Behaviour by Harnessing Our True Nature
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Dimitri Maex
Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have
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Grant McCracken
Chief Culture Officer: How to Create a Living, Breathing Corporation
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Adam Morgan
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
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Ben Parr
Captivology: The Science of Capturing People's Attention