Author
Malcom Frank
3 books
Books
2 more
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Chaotics: The Business of Managing and Marketing in the Age of Turbulence
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War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It
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Purple Cow: Transform Your Business by Being Remarkable
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Services Marketing: Integrating Customer Focus Across the Firm
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Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World
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The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success